Branding a TV show
Efecte Mosaic, a programme of La xarxa, commissioned us to create its branding focused on representing the name of the programme. The new design presents a dynamic graphic system, which highlights the concept of ‘Mosaic’ from a television and digital perspective.
Creative Approach
The system is based on the weave/pixel, a living element in which different structures are implemented to show patterns, in order to reinforce the ‘Mosaic’ concept incorporated in the programme.
Animation
The animation reflects the visual and conceptual framework of the television programme’s graphic identity, with dynamic movements and vivid colours focused on depicting patterns. The integration of these elements creates a strong motion graphics application that exudes personality, dynamism and modernity, with a functional and visually striking design system.
Client: La Xarxa // Creative & Art Direction: The Others // Graphic design: The Others // Animation: The Others
